Creative Campaigns

Year 9 English students have been learning how to craft a media campaign to support and influence a global issue in their Creative Campaigns.

Year 9 English students have been busy designing their ‘Creative Campaigns’ on a global issue. This unit has seen the students considering the importance of youth movements and activism, reflecting on the communities they belong to and developing an understanding of the UN’s Sustainable Development Goals (SDGs). Bangkok Patana’s ‘Community Action Teams’ had the opportunity to share their groups’ aims and activities with the Year 9 students. From these presentations the Year 9s made links between our CAT Clubs and the UN’s SDGs and began to consider possible global issues to explore. A global issue has significance on a wide scale, is transnational and its impact is felt in everyday local contexts.

Having chosen a global issue, the students worked in groups to identify a target audience and research to become experts. They wrote a manifesto outlining their aims, created a slogan, designed a logo and presented a press release. They have then chosen elements of a campaign to design and explain their choices in a rationale. Choices for their ‘Creative Campaign’ elements range from an audio speech recording to writing a letter to influential people to designing an activity or workshop for children to learn about the issue to writing the details of a social media campaign. The students will present their campaign in role as a creative team of an organisation making a ‘pitch’ for funding for their campaign. Finally, the students will evaluate their learning in a written reflection.