Influencer culture is a big part of many children’s online lives, especially for those aged 8 to 16. The appeal of popular creators is not only their humour, stunts, or popularity, but also the sense of connection they create. Through direct-to-camera videos, livestreams, comment sections, and behind-the-scenes content, children can begin to feel that they “know” these online personalities. This is sometimes called parasocial intimacy, where a one-sided online relationship can feel very real.

This does not mean all influencers are harmful. Many provide entertainment, creativity, and even positive role models. However, it is helpful for parents to support children in thinking critically about the difference between enjoying someone’s content and trusting them unconditionally. Simple questions can open up useful conversations: What does this creator make look exciting or desirable? Are they promoting a product, a lifestyle, or a particular identity? Does watching them feel like entertainment, friendship, or both? What might make you question or rethink your opinion of them?

A light-touch way to start conversations at home is to ask your child to show you a favourite clip and talk together about what the video invites admiration for, such as humour, generosity, risk-taking, wealth, or attention. Another is to use playful prompts, such as “Two Truths and a Lie,” to encourage children to talk about what they have been watching without it feeling like an interrogation.

Have a great weekend.