This year’s Bangkok Patana Junior Achievement team, Tote-ally, have represented the school with creativity, confidence and real entrepreneurial flair at the Thailand Company of the Year Competition 2026.

Made up of students from Years 10 to 13, Tote-ally set out to design a product that was both commercially viable and socially responsible. Their answer: customisable tote bags, created on the spot for customers, promoting sustainability, individuality and creativity.

The first stage of the competition took place at a busy Trade Fair at Gateway Ekkamai on 17th January. Here, the team were tasked with setting up and running a professional sales stall, selling directly to members of the public. Throughout the day, students confidently explained their product, demonstrated the live customisation process, and fielded challenging questions from a panel of judges — all while successfully generating sales in a real-world retail environment.

The second and final stage followed a week later at True Digital Park on 24th January, where teams were assessed on the strategic side of their business. Tote-ally presented a polished company report, delivered a clear and engaging business pitch, and performed strongly in their formal interview with the judges. Their preparation and teamwork were rewarded when they received a special award for Marketing, with judges particularly praising the unique customisation element of their product and the way it enhanced customer experience.

Beyond the competition itself, Tote-ally’s journey has given students first-hand experience of teamwork across year groups, financial planning, marketing strategy, sustainability, and public speaking — all key aims of the Junior Achievement programme. Their work demonstrates how enterprise education can empower students to turn ideas into action with confidence and purpose.

The Tote-ally team are not finished yet. Their next selling opportunity will be at Patana Fun Day on Saturday 14 March, where the school community will have the chance to support the team and design their own Tote-ally bag. Congratulations to all students involved for representing Bangkok Patana School so positively — and tote-ally sustainably!